02 — Thermal Contractors
Industrial craft, art-directed
Client
Thermal Contractors
Year
2025
Services
Brand / Photography / Content / Digital
The Challenge
Expertise invisible behind a trade aesthetic.
Specification-level engineering was being judged on a category-standard website and inconsistent site photography.
The Idea
Photograph the work like architecture.
We commissioned a black-and-white documentary series across live sites. Pipework, plant rooms and welds shot as form.
The Execution
A monochrome system built for the field.
Identity, livery, uniform, tender documents and a content engine the team could feed from a phone without diluting the direction.
The Result
Invited to tender at a different tier.
The brand now opens doors with main contractors and architects that previously required an introduction.
Gallery
Next Project — 03